Available for remote roles & contracts

Senior WordPress
& WooCommerce
Developer.

I build production-grade WordPress systems — not just plugins, but full platforms. 4+ years delivering for clients across the US, UK, and UAE.

# Muhammad Ayaz — WordPress Engineer
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About

I turn complex
requirements into
clean systems.

Muhammad Ayaz
Muhammad Ayaz
Senior WordPress & WooCommerce Developer
Mirpur, AJK, Pakistan · UTC+5

I'm a WordPress and WooCommerce developer based in Mirpur, AJK, Pakistan. I specialise in custom plugin development, WooCommerce extensions, and third-party API integrations — the kind of work where off-the-shelf solutions don't exist.

My background is in agency and product environments, delivering end-to-end systems: scoping with clients, architecting the solution, building it, and handling everything through to production deployment and handoff documentation.

I've worked across logistics, healthcare, luxury retail, education, and hospitality verticals for clients in the US, UK, and UAE. I write OOP PHP, design relational DB schemas, and build REST APIs — not just configure plugins.

4+
Years in production WordPress & WooCommerce development
10+
Custom plugins shipped to production
5
Industry verticals: logistics, healthcare, luxury retail, education, hospitality
0
Data-loss incidents across live healthcare form deployments
Technical Stack

What I work with.

WordPress & WooCommerce
Custom Plugins Custom Themes Hooks & Filters WP-Cron REST API WooCommerce WC Subscriptions Gutenberg Blocks WP-CLI LearnDash Multisite
Backend & Architecture
PHP 8 / OOP Autoloading Dependency Injection MySQL / wpdb dbDelta Migrations Laravel Composer AES-256-CBC MVC
Integrations & APIs
REST API SOAP/XML OData Gravity Forms Zapier Google Maps API GTM / GA4 HubSpot Webhooks
Frontend & Tools
HTML5 CSS3 / SCSS JavaScript (ES6+) jQuery AJAX Elementor Pro ACF Divi Git Linux / SSH Figma React (learning)
Featured Work

Systems I've built.

Logistics / WooCommerce
Vehicle Shipment Quote Engine
Full-stack quoting platform for a USA-to-Africa logistics company. Replaced a brittle CSV + functions.php system with a namespaced OOP plugin — 3 relational DB tables, complete abstraction layer, and 15 AJAX endpoints with transient caching. Integrates Gravity Forms, transport REST API, Google Maps Geocoding, Zapier, and WooCommerce checkout injection.
↳ Quote turnaround cut from ~24-hour manual email cycles to under 30 seconds. 3 relational tables, 15 AJAX endpoints, 1-year quote persistence.
PHP 8WooCommerce REST APIGoogle Maps Gravity FormsZapier
Automation / E-Commerce
Luxury Watch Inventory Sync
Two-phase encrypted inventory sync engine for a luxury watch retailer. Fetch phase authenticates via AES-256-CBC per-request signatures, paginates the full catalogue, and upserts to a custom staging table with fingerprint-based change detection. Push phase creates/updates WooCommerce products with image sideloading, Yoast SEO injection, and a pricing tier gate preventing dangerous underpricing on ultra-luxury pieces.
↳ Eliminated 100% of manual stock entry — ~2,000 SKUs kept in sync nightly with zero staff hours. Fingerprint diffing skips unchanged products, cutting sync writes by ~90%.
AES-256-CBCWooCommerce WP-CronACFYoast
Integration / Healthcare
Healthcare Job Board Sync Engine
Dual-feed synchronisation engine for a US healthcare staffing company. Merges OData REST and SOAP/XML ATS feeds into a single WordPress CPT with zero duplicates — SOAP/XML transformation layer parsing HTML-entity-encoded inner envelopes, DST-aware WP-Cron scheduling, and incremental syncs between full wipe-and-reimport cycles.
↳ 2 incompatible ATS feeds merged into 1 CPT with zero duplicates, running unattended on a DST-aware nightly cron. Resolved a live CI Hub plugin conflict with no downtime.
PHPSOAP/XML ODataWP-Cron Custom DB
Education / WooCommerce
WooCommerce Subscriptions Pricing Engine
11-section Gravity Forms + WooCommerce Subscriptions per-seat pricing engine for an education platform. Dynamic recurring pricing calculated from a Gravity Forms enrolment field, overriding WC Subscriptions price across cart, checkout, order line items, subscription creation, and renewal orders. Custom recurring totals display with per-seat breakdown and period string.
↳ Per-seat recurring pricing overridden across 5 WooCommerce stages — cart, checkout, line items, subscription creation, and renewals. 11-section form, single source of truth.
WC SubscriptionsGravity Forms PHPWooCommerce
Healthcare / Forms
Patient Intake Integration
TrueSight + Gravity Forms patient intake plugin with dynamic document uploads, NPI field mapping, insurance image handling, conditional form sections, and full API call logging. PHI-aware data handling across 2 live intake forms.
↳ Deployed across 2 live PHI-handling intake forms with zero data-loss incidents. Full API request/response logging for audit traceability.
Gravity FormsPHP API LoggingNPI Mapping
LMS / Frontend
LearnDash Membership Dashboard
Custom membership dashboard on a Divi-based gated page — multiple shortcodes rendering user-specific LearnDash course lists, progress states, and earned certificates dynamically per logged-in user. Queries LearnDash user course data and certificate post meta, rendering conditionally based on enrolment status and completion.
↳ Replaced 4 separate member pages with 1 dynamic dashboard — course lists, progress, and certificates rendered per user.
LearnDashDivi PHPWP Post Meta
A note on client confidentiality

This is a selected sample. I've built and customised many more plugins and themes to client specification that aren't shown here — client confidentiality means the code, the brand, and the business logic stay private. What I can always discuss openly is the shape of the problem and how I solved it: the original requirement, the constraints, the architecture I chose and why, the trade-offs, and what I'd do differently now. Happy to walk through any of it in detail in an interview or a call.

Experience

Where I've worked.

Oct 2025 — Present
Senior WordPress & WooCommerce Developer
Metafoid · Remote
Architecting full-stack plugin systems for US and international clients. Full ownership from requirements through production deployment — vehicle logistics quoting platforms, healthcare job board sync engines, luxury retail inventory automation, and LMS membership dashboards. Shipped 6 production plugin systems across 4 industry verticals in the first 9 months, each replacing a manual or spreadsheet-driven process with an automated one.
Dec 2024 — Oct 2025
WordPress & PHP Developer
Developers Hub (Pvt.) Ltd · Islamabad, PK
Custom WordPress development for agency clients — full builds, third-party integrations, and theme development. Built Bookmyhouseparty.com end-to-end; bridged a Laravel portal to WordPress via REST API; automated CRM lead capture, removing manual data re-entry from the sales handoff entirely.
Jan 2024 — Dec 2024
Technical Support Lead / WordPress Developer
EBRIDGE · Islamabad, PK
Front-line technical support for a global WooCommerce plugin — diagnosing API misconfiguration, checkout breakage, and plugin conflicts across thousands of live installs. Authored knowledge base articles and troubleshooting guides that deflected the most common recurring tickets from reaching the dev queue.
Mar 2023 — Jan 2024
WordPress & WooCommerce Plugin Developer
EBRIDGE · Islamabad, PK
Built 10+ custom WooCommerce plugins from scratch — checkout enhancements, dynamic pricing, variation extensions, and custom admin UIs. Introduced a pre-release QA checklist that was adopted team-wide and measurably reduced post-release hotfixes.
Oct 2021 — Feb 2023
Web Developer
Kiebit · Mirpur, PK
Developed secure Laravel applications with emphasis on relational database design, query optimization, and security hardening — the foundation for the OOP and schema-design work that defines my WordPress plugin architecture today.
Education

Where I learned
the fundamentals.

Full-time · Graduated with Distinction
BS in Information Technology
Mirpur University of Science & Technology (MUST) · Mirpur, AJK
  • Core coursework in data structures, database systems, OOP, and software engineering — the basis for the relational schema and architecture work I do now.
  • Final year project: a full Laravel-based School Management System with role-based access, attendance, grading, and fee modules. Passed with distinction.
  • Foundation built in C/C++ before moving to PHP — which is why I think in memory, types, and structure rather than in plugin settings pages.
Ongoing · Self-directed
Continuous Technical Development
Independent study & production practice
  • Currently expanding into React, TypeScript, and applied AI engineering — RAG pipelines, agent tooling, and MCP integrations.
  • Focus on bringing AI-enhanced features into the WooCommerce ecosystem, where deep platform knowledge is the differentiator.
  • Every technique here gets validated against real client work before it goes on this page.
Achievements

Work worth
pointing at.

Open Source
wp-quote-engine
Public reference plugin demonstrating production WordPress architecture: namespaced OOP, a Singleton core, a native WP_List_Table admin interface, and a versioned REST API. Written to be read, not just run.
View on GitHub →
Open Source
wp-inventory-sync
Public plugin implementing AES-256-CBC request signing, fingerprint-based change detection to skip unchanged records, and DST-aware WP-Cron scheduling — the three problems that break most real-world sync integrations.
View on GitHub →
Academic
Graduated with Distinction
BS Information Technology, MUST. Final year project — a full Laravel School Management System with role-based access control, attendance, grading, and fee management — passed with distinction.
Professional
Founded DevNest Solutions
Built and run an independent development studio delivering WordPress and WooCommerce work for clients across the UK, US, UAE, and EU — handling scoping, architecture, delivery, and client communication directly.
Professional
Zero-Incident PHI Deployment
Delivered and maintained patient intake integrations across 2 live healthcare forms handling protected health information — no data-loss incidents, with full API request/response logging for audit traceability.
Professional
Team-Adopted QA Standard
Introduced a pre-release QA checklist for WooCommerce plugin work that was adopted across the development team and reduced post-release hotfixes.
Contact

Let's build
something.

Have a WordPress or WooCommerce project that needs an engineer who understands the backend? Available for remote full-time roles, contracts, and freelance projects.

mayazwd2@gmail.com github.com/webindustry059 LinkedIn